Everyone was expecting Uber to be the next unexpected Silicon Valley start-up to move into the original content game, but it turns out that female-focused dating app Bumble has swiped right first.
The company, which runs the eponymous dating app that only permits women to start a chat with their male matches, is launching a female film fund, offering five filmmakers £20,000 (US$27,000) to make a short film.
It has established Bumble Presents… The Female Film Force and has partnered with stars including Guardians of the Galaxy and Elementary star Ophelia Lovibond and Black Mirror star Georgina Campbell, who is currently starring in Syfy’s DC Comics series Krypton.
It is looking to work with writers, directors and producers on the projects, which must be created by all female creative teams. The move is obviously a positive step in the male-dominated business, but there is a hook for its range of apps, the company has suggested that anyone applying who doesn’t feel that they have the required networks in place can use its Bumble Bizz app to help. “If you are a director with an idea, but without a writer, find one on Bumble Bizz. If you’re a producer looking to build your network with female creatives, look to Bumble Bizz. On your profile, be clear on exactly what you’re looking for and swipe right on an opportunity to build your crew from scratch,” it noted.
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